/BAN.King

«There is a creative tension created by the conflict between the different individualities, expressed in the desire to banish (BAN) the sign of others to emerge with one’s own (KING)»
Verbo

The book recounts a unique encounter-event that took place between a writer and a group of sixty managers at the headquarters of a bank.

Verbo, an artist who has taken part in international writing events since the 1990s, created a pictorial intervention that involved the entire stairwell of the Intesa Sanpaolo training building, involving sixty managers.
Exploring the contrasts between the original appearance, the participants’ interventions and his mark, the artist completely transformed the appearance and identity of the place.

The book traces in detail all the stages of the /BAN.King project.
In addition to numerous images documenting Verbo’s sign, frame by frame, it presents the participants’ testimonies.
Attached to the book is a DVD that collects two videos signed by Verbo and a documentary on the project.

It is an indispensable book, edited by Andrea Fontana, for anyone interested in writing, the relationship between art and business and education.